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About us

We are Bikewise, Ickenham's local, independant cycling specialist. We sell, service and repair bikes. We have all the accessories you could need to get you out on the road, whether you are a recreational rider, commuter or a serious competitor.

We're one of those shops with staff that live and breathe cycling. So, if you have any questions about bikes, accessories or cycling in general, pop in and have a chat. There aren't many of us guys left, so be good and keep us going!

If you need help choosing the right bike for you, we can help you find what you're looking for. You can ride our bikes and get advice on everything from lights to locks. All of our new bikes come with a free service at 6 weeks to ensure every part has settled in and a yearly labour service. This is worth £40 a year so a real bonus once you've purchased your bike!

Bikewise are an official Trek and Dawes dealer, so whether you're looking for kid's, mountain, road or hybrid bikes, we have something that's right for you.

We accept Cyclescheme, Bike to work and Bikes for the NHS vouchers.

Servicing and repairs

Bikewise can undertake service and repair work from punctures to full rebuilds. So drop your bike in to have our qualified mechanic bring it back to life.

Bike rides

We run regular group rides around the local area. These cover everything from road to trail to family adventures. Give us a call, like our facebook page or check on here for news on which rides are being run and when.